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Articles recommend

Ahmad, Rizal. Benefit segmentation: A potentially useful technique of segmenting and targeting older consumers. International Journal of Market Research. Vol 45(3) 2003, 373-388. Market Research Society, United Kingdom

Hall, Bruce F. On Measuring the Power of Communications. Journal of Advertising Research. Vol 44(2) Jun 2004, 181-187. Advertising Research Foundation, US

Keller, Kevin Lane. Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research. Vol 29(4) Mar 2003, 595-600. Univ of Chicago Press, US

Marques, J Frederico 1,3; Dehaene, Stanislas 2 Developing Intuition for Prices in Euros: Rescaling or Relearning Prices?. Journal of Experimental Psychology: Applied. 10(3):148-155, September 2004.

Olsen, Svein Ottar. Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the Academy of Marketing Science. Vol 30(3) Sum 2002, 240-249. Sage Publications, US

Pincus, Jeremy. The consequences of unmet needs: The evolving role of motivation in consumer research. Journal of Consumer Behaviour. Vol 3(4) Jun 2004, 375-387. Henry Stewart Publications, United Kingdom

Snelders, Dirk; Schoormans, Jan PL. An exploratory study of the relation between concrete and abstract product attributes. Journal of Economic Psychology. Vol 25(6) Dec 2004, 803-820. Elsevier Science, Netherlands

Viswanathan, Madhubalan; Sudman, Seymour; Johnson, Michael. Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products. Journal of Business Research. Vol 57(2) Feb 2004, 108-124. Elsevier Science, United Kingdom

Williamson, Mick. Emotions, reason and behaviour: A search for the truth. Journal of Consumer Behaviour. Vol 2(2) Dec 2002, 196-202. Henry Stewart Publications, United Kingdom

Wilson, Alan; Laskey, Nial. Internet based marketing research: A serious alternative to traditional research methods? Marketing Intelligence & Planning. Vol 21(2) 2003, 79-84. Emerald, United Kingdom

Wirtz, Jochen; Lee, Meng Chung. An Examination of the Quality and Context-Specific Applicability of Commonly Used Customer Satisfaction Measures. Journal of Service Research. Vol 5(4) May 2003, 345-355. Sage Publications, US

Woods, Richard. Exploring the emotional territory for brands. Journal of Consumer Behaviour. Vol 3(4) Jun 2004, 388-403. Henry Stewart Publications, United Kingdom
 

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