Qualitative studies planning:
SINAPTICA approaches qualitative studies with the aim of identifying the consumer’s attitudes, which, unlike his more superficial and changeable opinions, are not directly expressed by him, but do have a strong influence on his behaviours.
SINAPTICA believes that, in order to identify the consumer’s attitudes,
it is necessary to have moderators experienced in psychology, who have full command
of:
 |
a
“participational” style that achieves the emotional involvement of the interviewee
activating a genuine intrinsic motivation, which is absent in marketing
interviews |
|
the techniques
and projective tests that are essential in order to overcome the consumer’s
rationalisations, and reach his deepest emotions |
SINAPTICA adopts this approach in all of the types of interview that it habitually
carries out:
|
focus
groups |
|
group sessions
with a creative orientation |
|
individual,
in-depth interviews |
|
in-home visits |
The quality of the service:
SINAPTICA has a stable team of professional psychologists with many years of experience in holding individual interviews and group discussions.
SINAPTICA supports the formation and qualification of new collaborators with in-house training.
SINAPTICA carefully checks all stages of the fieldwork, with the help of specially selected, loyal, expert collaborators, and makes cross-checks of the suitability characteristics of interviewees, under the direct responsibility of the field direction.
