Impulsi al marketing e alla comunicazione



   Qualitative studies

   Quantitative studies

   International studies

   Application fields


Application fields

SINAPTICA boasts considerable experience in all of the qualitative-quantitative study methods that cover the whole lifecycle of the product-advertising:
Basic studies
U & A
Concept labs
Concept tests
Concept sifting
Concept-product tests
Product tests
Pack tests
Name tests
Copy tests
Brand image and positioning tests
Customer satisfaction
Desk research

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