SINAPTICA creates detection instruments that have a very high diagnostic value, that combine quantification of the phenomena observed with investigation of the underlying motives.
SINAPTICA uses semi-structured questionnaires that give the interviewee more freedom to choose the content and form of his reply, and thereby enable the detection of opinions that cannot be immediately classified into a series of pre-set categories.
SINAPTICA uses questionnaires on paper to carry out:
telephone
in-home face-to-face
in-hall face-to-face
studies
The quality of the service:
SINAPTICA believes that the value of the results cannot be independent
of the quality of the fieldwork:
the briefings
to interviewers are given by the study director
the interviewers
are constantly selected by carefully monitoring work done
cross-checks
are made in order to ensure that the interviewees selected are representative
once filled
in, the questionnaires undergo a quality check, which entails a specific
analysis of the contents, as well as the normal checks to ensure that the
interviews were carried out correctly
the answers
to open questions are analysed and processed by specialised personnel with
psychology training